40 Winks Guesthouse is a small boutique guesthouse located in the heart of Durham. They approached the team at Discovery Design as they sought a new brand and website to promote their grade II listed property which had been newly refurbished into unique guest rooms.
As an elegant, boutique brand, the identity needed to encapsulate this. When it came to the design, the client was open to our ideas and trusted us to create a brand that took inspiration from their property, but would also stand out in the competitive hospitality industry.
With this approach, we developed a series of strong concepts and ultimately chose a brand identity that reflects the property’s period-style door, complemented by a stylish font and a bold colour palette. This design was carried through to the logo, effectively conveying the brand’s elegance.
