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Little Soap Company

Born out of the Cotswolds, Little Soap Company is redefining the skincare industry with hand-made, organic, and plastic-free soap bars. Their core offering of soaps that are kind to the planet and also kind to your skin has seen their business grow from their inception in 2008, to being stocked in some of the biggest retailers across the country.

To take their brand to the next level online, we collaborated with Little Soap Company to elevate their online presence through website re-development, Google Ads and email marketing. The new website was replatformed to Shopify, redesigned with a modern, eco-friendly feel, and optimised to create a seamless, intuitive shopping experience across both desktop and mobile. From streamlined browsing and product discovery to quick-add options, upsells, bundles, and improved checkout, every element made it easier for customers to shop and connect with the brand.

Alongside this, our campaigns leveraging Search, Display, and YouTube targeted audiences at  different parts of the funnel, driving both awareness and orders directly from the website.

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Replatforming and Redesigning for Growth

Creating a faster, more reliable, and user-friendly shopping experience, we replatformed Little Soap Company from WooCommerce to Shopify. This not only improved the checkout process, but also provided more ways for customers to explore the site. We also carried out in-depth Hotjar research sessions, allowing us to understand how people were interacting with the site. We found that alongside product pages, customers were spending a lot of time engaging with the brands story. Using this insight, we optimised the website to make it easy for visitors to not only shop, but also to learn about the brand, balancing navigation between product discovery and storytelling. Product pages were redesigned to make shopping simple and enjoyable. Customers can quickly add products to their basket, explore bundles, and use filters like fragrance, ‘best for’, and price to find exactly what they’re looking for. Breadcrumb trails also make it easy to browse without getting lost. To build trust, we integrated reviews.io for customer feedback and showcased the brands awards and achievements.

Creating A Modern, Eco-Friendly Look

Creating a website that felt modern was also key so we refreshed their old design so that it visually represents the product and its purpose. Earthy tones and varying shades of green were introduced to reflect the eco-friendly ethos, helping build an immediate connection with the audience. To modernise the look further, we softened the shapes of imagery and call-to-action buttons, moving away from the blocky, outdated style of the previous site.

Growing An Online Presence With A Multi-Layered Strategy

Our strategy focused on attracting new users to the site, introducing Little Soap Company to people who hadn’t interacted with the brand before. By growing the brands online presence, we also aimed to acquire new customers with the potential to become loyal, repeat buyers. We leveraged Search, Shopping and YouTube ads through standard and Performance Max campaigns to target people who were already searching for what Little Soap Company is offering. Whether they were looking for products to suit their skincare needs or searching for eco-friendly, plastic-free alternatives, we utilised data and insights to reach them at the right time and drive them to the Little Soap Company website. With the new website in place, this traffic now arrives on a site that’s faster, easier to navigate, and visually aligned with the brand's ethos. This means new visitors are not only more likely to discover the products, but are also more likely to make a purchase.
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