Marketing
Insights
-
Marketing
Easter Marketing Ideas to Spring Your Business to Success
An Easter marketing strategy isnโt nice to have โ itโs a strategic tool that helps you maximise more sales during the Easter season. Regardless...
-
Marketing
Branding vs Marketing: Whatโs the Real Difference?
Branding vs marketing. If youโre wondering what the difference is then youโll not be the first. These two terms are used so often...
-
Marketing
How to Create A Marketing Budget In 7 Steps
Creating a marketing budget is usually the task of a marketing manager or business owner if youโre a smaller brand. Whilst itโs one...
-
Branding โข Marketing
Understanding Your Brand Positioning: Why It Matters & How To Get It Right
Brand positioning is a crucial element to help you set your business apart from your competitors and also make your brand more memorable. The brands...
-
Marketing
Klaviyo Email Marketing and Google Ads: The Perfect Duo
Email marketing and Google Ads campaigns are two of the most popular types of channels that you can use to grow your brand, attract new...
-
Marketing
How to Create A Marketing Report In 5 Steps
A marketing report helps you work out whatโs working and whatโs not working so that youโre not spending money in the wrong...
-
Marketing
Video Advertising Examples And What Makes Them Work
Video advertising examples are not hard to come by. Lots of brands recognise the importance of video advertising in communicating key messages and connecting with...
-
Marketing
ChatGPT Search: How AI Can Increase Your Website Traffic
When it comes to using AI for business growth, ChatGPT search is your best friend. Whilst using standard ChatGPT is not a totally new phenomena...
-
Marketing
The Greatest Movie Marketing Campaigns & What You Can Learn
Movie marketing campaigns have to be creative; they have to stand out and get through the noise that surrounds the film industry. When it comes...
-
Marketing
Christmas Marketing Ideas: How to Boost Your Sales This Festive Season
Weโre helping you take advantage of the biggest shopping season of the year by exploring some simple Christmas marketing ideas that can really boost...
-
Marketing
Halloween Marketing Ideas: Top Tips For Spooky Season
As spooky season approaches, weโre collating some halloween marketing ideas to help you make an impact with your next campaign. You might be wondering...
-
Marketing
Why Your Business Needs Long-Form Content for SEO (with long-form content examples)
If youโve been thinking about trying long form content for SEO, but youโre not sure how this approach actually helps your business, keep...
-
Marketing
Marketing Timeline: The Importance of Timing in Marketing
A key way for marketers to stay on track of their different campaigns and activities is to create a marketing timeline. Itโs so easy...
-
Marketing
BFCM Campaign Planning: How to Supercharge Ecommerce Sales
BFCM campaign planning is a must if you want to take advantage of increased consumer activity to boost your ecommerce sales. During this time, consumers...
-
Marketing
Generative AI In Marketing: Benefits and Strategies Explained
If youโre new to generative AI in marketing, or youโre wondering what all the fuss is about, then this blog post is for...
-
Marketing
What Is the โMessy Middleโ and Why Should Marketers Care About It?
The messy middle can be a challenging phase for marketers who are trying to convert customers into making a purchase. As described by Google, this...
-
Marketing
Benefits of Using Google Ads to Engage Your Audience and Drive Growth
Understanding the benefits of Google Ads helps you make informed decisions when it comes to your marketing strategy. Whether youโve experimented with Google Ads...
-
Marketing
YouTube Advertising: Why Is No One Talking About This?
Understanding The Power Of YouTube Advertising Founded in 2005 in California, YouTube was born to provide the World Wide Web with a place to share video...
-
Marketing
Hereโs Everything That Happened During The Super Bowl LVIII (Except The Actual Game)
If youโre involved in marketing in any capacity, then youโre probably aware that there was a significant event that happened on Sunday 11th...
-
Marketing
The Superbowl Of Marketing Is Here: Itโs The 2024 Superbowl
Hailed as one of the biggest sporting events in the world, the NFL Superbowl is an international spectacle packed with celebrity spectators, legendary half-time performers...
-
Marketing
Your Google Ads Marketing Guide To Black Friday 2023
What We Know About Black Friday 2023 Black Friday has evolved into the largest shopping event of the year, and has been for the last few...
-
Marketing
Performance Max: Does It Actually Work?
Performance Max campaigns is the latest product that Google has been encouraging marketers to use in an effort for us to start committing to using...
-
Marketing
Google x AI: What Is It and Why Is Everyone Talking About it?
2023 has seen the introduction of a new phrase to our everyday vocabulary โ AI. Standing for Artificial Intelligence, AI isnโt a new concept to the...
-
Marketing
Tips For An Effective Black Friday PPC Campaign
Originating in America, Black Friday happens on the Friday after Thanksgiving as an unofficial holiday when stores slash their prices and shoppers storm through the...
-
Marketing
Tips for Local Durham Businesses to Promote Themselves Online This Christmas
The National Lockdown in March saw a surge in people shopping local and supporting independent businesses, especially when it came to online shopping. This is...
-
Marketing
How Local Businesses Can Adapt To New Shopping Habits With Google Shopping Ads
The Covid-19 pandemic has altered our daily lives dramatically over the past 18 months. Weโve created hacks for stopping our glasses from steaming up when...
-
Marketing
Your PPC strategy During and After Lockdown
As we head mid-way into May, the government has started easing the lockdown rules slightly, many shops are beginning to re-open and online businesses are...
-
Marketing
How Weโve Helped Our Clients Survive COVID-19
There was a lot of uncertainty towards the end of March, with many businesses pausing all marketing due to COVID-19 and the lockdown. It was...
-
Marketing
How Businesses Can Succeed In The New World
With the way COVID-19 has changed how people shop, there are no signs that our shopping habits will not be forever changed. This is especially...
-
Marketing
Increase The Visibility Of Your Products With Free Google Shopping Listings
Google has announced free Google shopping listings in the US. The news came as many retailers with physical shops have seen a huge dip in...
-
Marketing
How to help your business thrive online
With the UK on lockdown, what else is there for people to do whilst staying inside except to constantly be on our phones, scrolling through...
-
Marketing
Christmas marketing ideas to increase your ROI
Winter is coming, which means something very different to marketers and businesses than it does for Game Of Thrones Fans. Itโs time to plan...
-
Marketing
How To Prequalify Your PPC Ad Traffic
Although higher click-through rates or more clicks and more conversions may look great on a report, whatโs really important is that your clicks and...
-
Marketing
5 Types Of PPC Ads And How To Optimise Them
A pay-per-click campaign is the best way for your brand to get some recognition on the digital space. Unfortunately, itโs not as simple as...
-
Marketing
5 Tips on How to Improve the Design of Your PPC Landing Page
When youโre looking to design a landing page for a PPC campaign, itโs crucial to make sure that every aspect of it is...
-
Marketing
The Power of PPC Advertising โ What to know
Thereโs no doubt about it โ the times have changed. Digital marketing can help you exceed your marketing goals. More and more digital marketing strategies...
