Web Design | Ecommerce | Branding

Cura

ClientCura

Project Overview

Cura came to us wanting a website for their online pet prescription service. Shopping for online pet prescriptions can be a complex and tedious task, so Cura wanted a website that users could navigate easily to find what they needed. Therefore, the website was designed with the user experience in mind. Our client wanted a contemporary, fun and colourful design that would stand out against competitors. The team also used the colour palette to assign colours to each of the animal categories.

BrandIdentity

BrandRoll out

NewWebsite

WebsiteFeatures

Shop By Pet &Shop By Brand Filters

To cater to different types of online shoppers, we included two different filters where users can shop by Pet or shop by Brand Type. Once they select how they want to shop, they can use the product filters to quickly find exactly what they are looking for. This gives the user different options on how to navigate the website and find the product they need with ease.

Online PrescriptionUpload

Some products require a vet’s prescription to purchase the product. So the team included a prescription upload feature on the product page to make it easy for pet owners to upload prescriptions as well as making sure they are purchasing the correct medication for their pet.

ProductSubscriptions

For owners that find themselves re-ordering medication, food or other items on a regular basis, the website also features a subscription service. Users have the option to pay weekly, monthly, quarterly or yearly for their products. This takes away the chore of owners having to remember when to re-order products for their pets.

Cura PetsTestimonial

Discovery Design created a fantastic ecommerce website for me. From brand development through to creating a smooth running online shop for me, no task is too great or small for them. All of the team are so helpful and the support I have received from them has been second to none. Would highly recommend.