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Cura

We collaborated with online pet retailer Cura to design and develop a new website that showcases their innovative online pet prescription service. Shopping for online pet prescriptions can be a complex, tedious task, and it’s often quite expensive for pet owners too. As a result, Cura wanted to simplify this experience by building a website that allows users to easily navigate through the different pages to find the information they need.

We developed a minimalistic brand and website that keeps UX and seamless navigation at the core of the design. We also incorporated a contemporary, fun and colourful palette allowing the brand to stand out against its competitors.

To further assist users in finding relevant products, users can search by type of pet, making the process much quicker. The team also used the colour palette to assign colours to each of the animal categories making it easier for customers to shop by quick avenues.

Through our partnership, we increased revenue for the Cura brand and grew the brand from a startup into a thriving ecommerce business.

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Trust-Building Content That Boosts Visibility

Our strategy focuses on educating users through long-form blog content on topics important to pet owners, such as weight management, safety, and overall wellbeing. Each blog subtly guides readers toward product pages using visually engaging carousels and banners, creating a dynamic experience that balances informative content with a gentle push toward purchase pages. All blogs are built around well-researched target keywords, with FAQs integrated throughout to satisfy search intent and build trust. Trust is particularly important in the pet market, where pet parents are selective about the products they choose. To reinforce credibility, we collaborated with the design team to create a visual “about” banner featuring Cura’s founder, a registered vet, putting a face to the brand and showcasing her expertise. Over the last six months compared to the previous period, this approach has delivered measurable growth as keywords in positions 1-3 increased from 114%, backlinks grew by 141, AI-powered features rose by 98, and organic visitors increased by 40%. This combination of high-quality content and strategic linking demonstrates how informative blogs can also drive meaningful visibility and engagement.

SEO Growth

  • Top Keywords: +114%

    Keywords in positions 1-3 grew, demonstrating improved visibility and prominence in search results.

  • AI Features: +98

    More features in AI snippets show improved credibility and trust from Google.

  • Organic Visitors: +40%

    A significant uplift in organic traffic, showing more people are discovering the content.

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