UK-based allergy-testing business AllergyPro collaborated with our Branding and Web team to create a distinctive identity for their new business. They wanted a brand that encapsulates their modern approach to allergy testing through at-home hair or blood sample kits, whilst reinforcing their credibility and clinical-grade processes.
AllergyPro
A Modern Brand In A Clinical Space
We created a bespoke logo encompassing the ethos of the brand - helping people identify their allergens and sensitivities to better protect their health. The final logo is a fusion of an anti-body within a shield, creating a unique, empowering and trustworthy identity within a clinical industry.
The colour palette couples deep, bold colours that create a modern and distinctive feel, whilst also feeling approachable and reliable - a crucial element within the healthcare sector.
Designing A UX That Empowers Users
AllergyPro wants their customers to feel empowered in their purchase of their kits, as they take charge of their health by better understanding their bodies. It was crucial for their new website to feel like their brand and product: modern, approachable and easy-to-use.
We created a seamless UX that balances important information to fully inform the user of what they’re purchasing, whilst still maintaining a sleek and modern design that appeals to customers. The user can smoothly scroll through the pages, absorbing the information easily, without feeling overwhelmed by medical jargon, and feeling confident in their purchase.
The brand palette was used throughout the website and packaging, creating a cohesive look and feel from when the customer first looks at their website, to when their allergy test kit is delivered to their home.
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