An Easter marketing strategy isn’t nice to have – it’s a strategic tool that helps you maximise more sales during the Easter season.
Regardless of your business, you can benefit from this increased demand as people are usually shopping for spring deals and savings.
This time of the year signifies a consumer shift as people are usually ready for a refresh. Whether that’s reviving their routine, reorganising their finances, or refreshing their home, spring often corresponds with some sort of change.
This presents a great opportunity for brands to push their products and services to customers, tapping into this seasonal mindset and aligning with the desire for renewal.
In this blog post we’re exploring some Easter marketing ideas designed to help you
And even better, you can get creative with your marketing, injecting a brighter colour palette or playful illustrations (think easter eggs and bunnies) to resonate with consumers.
The Importance of Easter Marketing
As we’ve briefly mentioned, Easter represents a time of change and renewal.
This gives brands the perfect opportunity to promote their offering by highlighting what makes their products or services unique.
Simple things such as adding a seasonal tagline like ‘Spring into new savings’ or ‘Hop into a fresh start’ can give products that extra push whilst playing on seasonal themes and playful Easter imagery.
Brands can also embrace more playfulness during this season, adding lighthearted puns into their advertising or opting for a brighter colour palette. This can give campaigns a bit of a refresh – especially if the campaigns have been running a while and generating little result.
As Easter is time–sensitive, brands can create a sense of urgency by including limited-time deals or countdowns. These promotions naturally create FOMO (fear of missing out), encouraging customers to act quicker!
But when do you start these countdowns?
That leads us nicely onto our next section…
When to Start Your Easter Marketing
Start your Easter marketing around 1-2 months in advance to help you build momentum. This also gives you time to organise and allocate resources as you might need different things from different team members.
For example:
If you’re launching a new spring saving, don’t leave it to the last minute to tell people about it as you’ll need to craft your messaging and any supporting creatives.
Start by teasing the savings through some of your other marketing channels whether that’s your newsletter, social media, or through your website.
You need people to be excited about what’s to come, so that when the deal lands, they’re ready to buy as they’ve been waiting for it.
Make sure you consider the individual marketing channel too as this can affect when you start your Easter marketing.
For instance:
Take this blog as an example – we create SEO-focused content that not only provides value to you as the reader but also helps us rank in search engines so you can find us.
Since SEO takes time to work, we’re publishing this about six weeks before Easter to give it time to rank.
The same thinking applies to your marketing. Whatever channel you’re using, giving it enough time to gain traction will help you reach your audience when it matters.
Easter Marketing Ideas
To help you make the most of your Easter marketing, we’ve pulled together a list of Easter marketing ideas. Some of these are simpler than others depending on how much budget you have and the scale of your marketing efforts.
We’ve included a mix of strategies, allowing you to choose which ideas are most suited to your business.
Easter Themed Products
Everyone loves an Easter-themed product as you’re giving customers something new and fun. Whilst this is a simple idea, Easter products can help create a sense of urgency and exclusivity, as they’re only available for a small amount of time.
The easiest way to do this is through seasonal packaging. You could refresh your existing product packaging with Easter-inspired designs using colours such as soft pink, lavender, and pale yellow.
Adding imagery such as bunnies, eggs, and daffodils can also make products feel more seasonal without needing to change the product itself.
You could go one step further (if you have the budget) and launch an exclusive Easter product to create a real buzz.
For example, think of Greggs.
Around Easter time, they introduce an Easter range with sweet goods such as bunny-shaped biscuits and yellow cupcakes with chicks on them. As these products aren’t available all year, this simple idea means people look forward to getting their hands on them for a limited amount of time.
Coupled with taglines such as ‘Hopping their way to a Greggs near you this Easter…’ it taps into the seasonal theme, while pushing customers closer to a purchase.
Social Media Campaigns
Social media is a great way to drive engagement during Easter as you can create a series of posts, from interactive Q&A’s, to image-driven content, to Easter-themed challenges.
You could also post your Easter countdown (as mentioned earlier in the blog) to help build excitement and anticipation ahead of time.
For example:
A fashion brand might post “1 week until our Easter collection drops! Who’s ready to add some pastel tones to their wardrobe?”
This keeps your content top of mind whilst encouraging them to keep an eye on the new range.
Interactive content also works well when it comes to seasonal events, as using the example of a fashion brand, they could post a poll on their story asking followers “Which pattern do you prefer – pastels or florals?”
Again, this is a simple question but it encourages audiences to participate so they feel more involved in the brand.
Encouraging user-generated content is also a good way to build up engagement as you could ask followers to share their outfit photos (if you were a fashion brand). You could say “Show us how you’re styling our Easter range and tag us in your photos for a chance to be featured on our page.”
Easter Giveaways
Who can resist a giveaway? This is a great way to increase your engagement whether that’s on social media or building your email list.
Creating an Easter-themed giveaway helps capture the seasonal spirit and drives interest in your products as people are hooked by the fact they might get something for free! It’s also a fun and interactive marketing activity which increases the likelihood of your audience getting involved even more.
One idea is to hide a “golden egg” in one of your product images and ask followers to find it to enter the giveaway.
Another popular idea is to run a tag-and-share contest where followers must tag a friend and share your post to enter.
Not only does this increase your visibility, it increases your reach too as they’re sharing it with followers on their own network.
A simple prompt such as “Tag your bestie and share this post for a chance to win our Easter bundle!” can work really well as like we said at the start, who can resist a giveaway?
Easter Bundles
Easter bundles not only create a seasonal shopping experience, they’re also an easy way to increase order value.
By grouping products into sets, you can simplify the buying process and offer customers more value as they don’t need to add individual products to their basket. This also saves them time as customers can order multiple products in one go.
For example, a skincare brand could offer a ‘Spring Pamper Set’ which features different products from a face pack, to some bubble bath, to a scented candle. The key thing to remember with bundles is that the products should all make sense to one another.
You could also run a ‘Buy More, Save More’ promotion to encourage costumes to purchase more. For example, if they buy two products they get the third one for free. This simple incentive encourages customers to spend more money to acquire the freebie.
Another idea to ‘preset bundles’ is allowing customers to create their own through a mix and match offer. This can be even more attractive to some customers as they can choose exactly what they want.
A good example of a company doing this is Treatbox – who also release an Easter range each year.
On their website, you can either buy a gift bundle which is already put together or create your own, allowing customers to control what goes inside, and even more importantly, the cost.
Email Marketing Campaigns
Email marketing is a great way to reach your customers as your message lands directly in their inbox. However to get noticed, (think about how much junk mail you get a day), you need to have something compelling to say.
This is where a well-timed Easter campaign can drive traffic and conversions by pushing some of your promotions and offers.
You could start with a teaser email to build excitement ahead of your Easter collection, maybe using: “Our Easter collection is almost here – get early access tomorrow!” as the subject line. This creates excitement and encourages customers to check back for early access.
You could also use email marketing to offer exclusive discounts to email subscribers to make them feel valued. For example a subject line such as, “Subscribers-only Get 20% off this Easter weekend!” encourages people to open and click through on the content.
An Easter gift guide is another idea for your audience as this helps them find the perfect seasonal products. It also gives them a reason to click through to your website where you can nurture them into making a purchase.
Also make sure to send a last-minute reminder before Easter to drive urgency. Consider a message like, “Last chance to get your Easter gifts in time!” to encourage customers to take action.
Virtual Easter Egg Hunt
A virtual Easter egg hunt creates a fun experience that increases engagement as people are trying to uncover different clues. This way you can encourage people to explore your website or social media channels while offering a reward in return.
You could start by hiding Easter eggs on different product pages and encouraging customers to find them all to unlock a discount code on their next order. This makes them want to come back to your website so they can take advantage of the discount.
You could also extend the egg hunt to your social media by posting daily clues and hints to keep up the momentum. The more people interact with your social content through likes and shares, the more you’re increasing your exposure on this channel too.
Consider including this in your email campaigns as well by sending a series of emails with clues leading to the hidden eggs.
Once people complete the easter egg hunt, you could reward them with a small prize or discount code.
Easter Marketing Ideas to Spring Your Business to Success
You’ll never be short of Easter marketing ideas by following the list in this blog!
Whilst you won’t want to do every idea (that would be overkill) taking some of the inspiration from what we’ve discussed will help you take advantage of the seasonality and tap into consumer purchasing behaviour.
Simple ideas such as adding some Easter-themed imagery to your product packaging, or launching an Easter giveaway, can excite your audience and make them more inclined to buy.
The most important thing is starting early as you don’t want to leave everything to the last minute. By sitting down with your marketing team and working out what the plan is ahead of Easter you can allocate the right amount of time into getting your ideas ready!
At Discovery Design, we help lots of businesses with their marketing, creating campaigns that make an impact. From seasonal campaigns such as Easter, to devising a long-term marketing strategy that will continue generating results, we’ve worked with businesses across a range of industries. Get in touch with our team to find out how we could help your business.
