Vision Health and Fitness collaborated with our Marketing team to elevate their online presence and drive membership signups for their North East-based gyms.
We crafted Google Ads campaigns to strategically target people who were looking for a new gym in the area. By segmenting the goals between Free Pass and Membership Signups, we were able to target mid and bottom funnel searches with tailored ad copy, captivating content and bidding strategies.
Our Google Ads Search campaigns are strategically segmented by different positions in the funnel. As Free Pass signups have a lower barrier to entry, we treated this action as a mid-funnel target. For users actively searching for a membership to a new gym in the area, we treated this action as a bottom funnel target.
By segmenting these goals, we tailored our content, ad copy and landing pages to push the key USP's that each of these audiences care about the most. For Free Pass searchers, they're still not committed to a gym membership, but are curious about the experience of going to Vision Gym. For Membership Signups, this audience cares about what's included in the membership, the convenience of the gym and how the gym can benefit their lifestyle.
34%
Improved Conversion Rate
45%
Decrease In Cost Per Conversion
17%
Reduction In Cost Per Click
