Master Debonair

We worked with established fashion brand Master Debonair to revamp their online store.

The project was a large ecommerce store with a lot of vacant pages, so our team dissected the whole sitemap, removed redundant pages and defined a better sitemap structure.

Before starting the design of the project, we wire-framed the whole website, which was a total of 54 page templates to ensure the website flow was perfect before introducing imagery and text content which was more SEO-friendly.

The final product is a super sleek, easy-to-use ecommerce store which helps users define the way they want to shop (either online or in store).

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Project Goal

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An easy-to-use website

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Showcasing their full range

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Providing shopping flexibility

A Streamlined Shopping Experience

We included a 'Quick View' button on every product so that the user can see a brief overview of the product, description, and sizes without having to go to the specific product page making it quicker and easier for them to find the information they need. From this point, if the user is happy with the product they've selected, they can choose their size and add the product directly to their basket without viewing the full product page.

As Master Debonair sells a range of 2 and 3-piece suits, we created multi-product pages so that users could easily choose each part of their suit in their chosen size in one place. This means the user spends less time looking for each separate part of the suit and can create their full look on one page.

Making navigation simple

To improve user experience on the Master Debonair website, we implemented several key features.

We included an advanced search facility that allows users to easily find specific products, collections, and articles. Recognising the extensive number of pages, we designed a clean, easy-to-use navigation menu to ensure users can quickly and effortlessly locate the pages they need. Additionally, we integrated visual navigation for the "Shop All" button, showcasing imagery from popular product categories.

To further simplify navigation, we created a dedicated section for product categories, enabling users to find their desired items without having to scroll through hundreds of products. For added convenience, we also introduced a wishlist feature, allowing users to save and review their favourite products before making a purchase.