NOVO London

Inspired by modern simplicity and British quality, NOVO London was created to provide quality-made, sustainable clothing for the modern woman. They recognised the fast-fashion market’s pressure on shoppers to chase trends, leading to many women wearing clothes only once before discarding them due to poor quality or outdated styles.

NOVO focuses on core pieces and capsule wardrobes that emphasise quality, style, and elegance. This commitment to sustainability encourages people to invest in versatile clothing they can style in multiple ways.

Our collaboration with NOVO helps them disrupt the fast-fashion market by promoting key clothing pieces that are stylish, durable, and versatile enough to wear season after season. With timeless and elegant designs suited for the modern woman, we utilised various Google Ad campaign types, including Shopping campaigns, Display Ads, and YouTube, to boost their ecommerce presence.

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Project Goals

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Grow their online presence

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Increase their revenue

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Boost click-through rate

Results

214%

Increase In Conversions

276%

Increase In Clicks

271%

Increase In ROAS

Targeted Ads and Engaging Content

Search Ads allow businesses to target the right people at the right time. We leveraged Search campaigns to help NOVO London carve a niche in the competitive online fashion market, elevating their brand visibility and consistency for users searching for their products.

Shopping Ads were the core part of our strategy for NOVO London due to the nature of the site being ecommerce. These ads display inventory with product images, prices, and special offers directly in search results, driving users straight to the product page and reducing drop-off rates.

To complement Search and Shopping campaigns, we used Display Ads to keep the NOVO brand top-of-mind with image-driven ads. Additionally, we leveraged YouTube campaigns allowing the brand to engage a wider audience.

Leveraging Brand Loyalty With Email Campaigns

Our in-house team worked with NOVO London on their email campaigns to improve engagement, website visits and online purchases. We improved their campaign flows as well as individual campaigns to re-engage non-purchasers and push existing customers back to the site to shop the new collections and promotions. Our design team created bespoke emails using their captivating product imagery, alongside. our marketing team who crafted custom copy to entice users to open the email and shop on the website.

Increasing Reach With YouTube Ads

YouTube is the largest video streaming platform in the world, making it an effective way to reach a vast and diverse audience through targeted advertising.

With this in mind, we leveraged YouTube campaigns featuring user-generated and vlog-style content on YouTube Shorts, allowing the brand to expand its reach and engage with a wider audience.

The platform’s extensive user base ensures that ads are seen by potential customers who are most likely to convert, improving brand visibility.

Our work 🎨