Druids Golf

Online retailer Druids Golf sells a range of golf apparel in the UK and Europe. They partnered with the team at Discovery Design on their Google Ads campaign as they wanted help taking their business to the next level.

Through strategic use of Shopping Ads combined with Search Ads, we were able to drive targeted traffic to the Druids website, significantly increasing their online visibility and conversions.

We also worked with the team to rebuild their PPC campaigns, allowing us to push sales of their quality golfing apparel, accessories, and equipment. Black Friday Sales were also a key area of the brand due to the ecommerce nature of the business.

With this in mind, we created several campaigns around Black Friday ensuring the brand capitalised on the increased search demand.

Through our partnership, Druids Golf has seen significant growth and has a stronger online presence in the market.

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Project Goals

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Grow online sales

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Boost visibility during peak seasons

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Take the brand to the next level

A Dynamic Strategy For A Competitive Marketplace

Shopping campaigns place your ads in front of users who are actively searching for specific products. We organised these campaigns by product types, mirroring the structure on the website. This approach, coupled with additional campaigns focused on driving traffic at a low Cost Per Click, allows for more flexible budget allocation and provides a clearer picture of which products are generating the highest ROAS.

To further improve performance, we tested a variety of creative and product-driven display ads aimed at retargeting visitors who had previously engaged with the site but had not yet converted. These engaging display ads help to drive repeat traffic and push potential customers further down the sales funnel.

Additionally, we introduced Dynamic Remarketing Display Ads, which show users the exact products they had viewed but not purchased. This personalised approach increases the likelihood of conversion by reminding users of their interests.

Complementing these efforts, our Search campaigns targeted users actively searching for related products or services. By structuring these campaigns with product-specific keywords and tailored ad copy, we drove users to the site, facilitated purchases, and enhanced brand awareness.

Team Insight

Hear from the Discovery team about working with Druids on their PPC campaigns.

“Working with Druids to refine their PPC strategies and see their online sales grow was highly rewarding. A true highlight was crafting their Black Friday campaigns to ensure they were standing out against the competition during the most important time of the year for ecommerce businesses. ” 👋