Druids Golf

A Dynamic Strategy For A Competitive Marketplace

Shopping campaigns place your ads in front of users who are actively searching for specific products. We organised these campaigns by product types, mirroring the structure on the website. This approach, coupled with additional campaigns focused on driving traffic at a low Cost Per Click, allows for more flexible budget allocation and provides a clearer picture of which products are generating the highest ROAS.

To further improve performance, we tested a variety of creative and product-driven display ads aimed at retargeting visitors who had previously engaged with the site but had not yet converted. These engaging display ads help to drive repeat traffic and push potential customers further down the sales funnel.

Additionally, we introduced Dynamic Remarketing Display Ads, which show users the exact products they had viewed but not purchased. This personalised approach increases the likelihood of conversion by reminding users of their interests.

Complementing these efforts, our Search campaigns targeted users actively searching for related products or services. By structuring these campaigns with product-specific keywords and tailored ad copy, we drove users to the site, facilitated purchases, and enhanced brand awareness.