ClientDiamond Whites
Project Overview
We work with Diamond Whites to manage their PPC campaigns for their custom made clear aligners and teeth whitening kits.
Endorsed by celebrity dentist, Dr Richards, Diamond Whites creates custom-moulded clear aligners that gently straighten your teeth over the course of a few months.
Our strategy included using a mixture of search, shopping, display and video-driven remarketing to drive their target audience of young, affluent people to their site and to sign up for their clear aligner plan.
Alongside the Aligners, we also manage a search and shopping campaign for their Teeth Whitening and Oral Care.
Endorsed by celebrity dentist, Dr Richards, Diamond Whites creates custom-moulded clear aligners that gently straighten your teeth over the course of a few months.
Our strategy included using a mixture of search, shopping, display and video-driven remarketing to drive their target audience of young, affluent people to their site and to sign up for their clear aligner plan.
Alongside the Aligners, we also manage a search and shopping campaign for their Teeth Whitening and Oral Care.
Google AdsStatistics
increase in Conversions
252%
decrease in Cost Per Click
14%
Increase in ROAS
76%
Marketing & AdFeatures
Display ADs
A premium one-time-purchase product can have a longer consideration time compared to other products, which is why we test a range of image-driven display ads to target users who are at different stages in the funnel. Our audience research allowed us to identify different demographics, segments and life stages that were yielding higher conversions. We took this research and created custom display ads to target users in these specific life stages.
Video Ads
We utilise highly-engaging video content to target users who are streaming videos on YouTube. This strategy retargets users who are in the consideration funnel alongside the Display Ads to maintain brand awareness and keep the product at the forefront of their mind.
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