Impulse buying continues to be a huge contributor to revenue for both high street stores and ecommerce businesses, with thousands of people every day choosing to purchase items spontaneously without thinking too much about it first.
While brick and mortar stores have seemingly mastered the art of capturing impulse buyers with product placement and checkout items, ecommerce stores are often failing to tap into the same success as high street stores.
When it comes to online sales it’s often harder for businesses to encourage people to spend on impulse, there’s often no option for your customers to simply throw something in their cart last minute whilst at the checkout. Instead you need to give it more thought, creating a solid plan that can help you fulfil shoppers emotional needs and ultimately encourage more sales.