Formerly known as Direct Imaging, The Office Co worked with our Branding and Web team on a full re-brand and bespoke website for their office supply and fitment division of their existing business. They wanted to revamp their identity, brand messaging and tone of voice that aligns more closely with their target audiences and differentiate themselves in their industry.
The Office Co
Making A Sophisticated Statement
They wanted a new brand that was modern, trendy and would differentiate them in the market. The final logo balances an eye-catching design with sophisticated elements to create a trustworthy brand that isn’t afraid to be bold.
The logo combines the initials of their new name in a unique way to create a sleek and distinctive identity for their business. This can then be carried across multiple materials across the business to create a memorable, credible and cohesive brand.
Aligning Business and Brand With A New Website
Similar to their new brand identity, The Office Co wanted a modern website that showcased their new brand, recent work and differentiates them in the marketspace.
It was important to carry elements of the new brand throughout the new website to capture the business’ new identity, regardless of what page a user might land on. The design team meticulously placed shapes, colours and other elements found in the brand throughout the website to create a cohesive look and feel on every page.