Verso, a mental wellbeing training provider, partnered with the team at Discovery Design with a clear mission: to create a healthier future for sales professionals. We worked closely with the three founders to shape their brand from concept to creation, developing the name, the identity, and the website, with a focus on disrupting the status quo.
The name ‘Verso,’ meaning ‘towards’ in Latin, embodies their mission of guiding people toward change. We wove this into a bold brand identity, symbolised by a mountain in the logo, representing the climb toward achievement. The dark, strong colour palette reflects the tenacity needed in sales, positioning Verso as a leader in pioneering a new era in the industry.
