The Uniform Room

An Innovative Google Ads Strategy

We worked with The Uniform Room to develop an innovative Google Ads strategy, targeting both their specific sectors and a broader audience seeking customised workwear. Initially, we identified the key industries The Uniform Room wanted to target and created dedicated Search Campaigns for each, focusing on the relevant products. By leveraging data from their previous campaigns, we generated keywords aimed at users with purchasing intent, enhancing site traffic quality and boosting conversions.

We mirrored the structure of the Search Campaigns in the Shopping Ads, creating individual campaigns and product groups for each industry and product type. This segmentation allowed for more precise data analysis, bidding, and budget allocation.

To further enhance targeting, we used Display Ads for remarketing, tailored to the industry and product types browsed by users on the website. This approach enabled us to re-engage users with specific display ads, keeping The Uniform Room's brand and products top-of-mind. We also implemented Performance Max campaigns, which leverage extensive data and automation to optimise ad performance across multiple channels, ensuring effective audience reach.