The team at Discovery partnered with Glasses Studio to help them create an ecommerce business where they could sell their range of glasses and sunglasses online.
In collaboration with the client, we explored different possibilities to fully capture the brand including different name options and brand design concepts. As a result of this process, the client opted for a more minimalist and straightforward approach to clearly communicate what they offer.
With this direction in mind, we created a selection of design concepts, focused on clean, simple solutions. Our goal was to ensure the brand could be applied across different touchpoints, such as banners, tags, packaging, and more. The resulting website is very visual, bringing the product to life while maintaining a clean design. We incorporated various design elements, such as a streamlined menu structure to keep navigation simple and user-friendly.
A key priority was to make product customisation as easy as possible for users. We ensured that key information was easily accessible, including prescription selection, vision options, and the type of lens.
Through the partnership, we developed a highly customisable, user-centric experience that allows customers to easily navigate and personalise their order.
