Following the successful redevelopment of the site we designed and built in 2020, we launched an even more refined version for the global brand SW.

Our partnership focused on revisiting the website’s design to better promote their exclusive services to sports and entertainment professionals, ensuring it reflected the premium brand positioning and highlighted their high-profile collaborations.

The updated site features a sleek, minimalistic design with dedicated sections to showcase exclusive interviews with their cover stars. Our primary goal was to prioritise content, working closely with the team to present it in a way that enhances the brand’s luxurious appeal and resonates with their core audience.