Babylon Hanging Gardens Bar & Club approached us to develop a brand for their new venue in the heart of Durham.
Inspired by the ancient Hanging Gardens of Babylon, we researched the theme and its associated elements, crafting a concept that is both striking and easily recognisable; utilising a green and orange colour palette.
The primary typeface is an elegant and distinctive font, complemented by a clean, sans-serif secondary font. The logo features the letter ‘B’ from the primary font with imprinted leaves, symbolising the lush greenery of the historic gardens.
The visual identity not only captures the essence of the theme, but also creates a memorable and appealing identity for the bar and club.
