If you’re wondering ‘why is brand identity important’ then keep reading.
When building your business, you need to think about how you want to portray your brand to the world. You need to consider the perception that you want your customers to have as this is going to decide whether or not they buy from you.
For example:
- Do you want to be seen as high end or affordable?
- Do you want to disrupt the market or play it safe?
- Do you want to focus on innovation or tradition?
All of these questions form your brand identity as this is how you present yourself.
Lots of people hear the term ‘brand identity’ and start thinking of logos and pretty pictures.
While your logo is a big part of your brand identity it’s not the be-all and end-all as you need to consider the full scope of how your brand communicates with its audience.
Let’s start by breaking brand identity down.