Insights

Branding

What Is A Brand Audit & How to Complete One (Step-by-Step)

If you’re wondering ‘what is a brand audit’ and why your company needs to complete one, then we’re explaining it all in this guide. Often brands stick with the same identity and messaging for years even when it’s no longer working or when the market has changed. For example, maybe your current offering worked great 10+ years ago...

Branding

What Is Brand Equity and How to Build It in a Competitive Market?

Having a great product or service in today’s market isn’t enough without investing in your brand equity. If you’re wondering ‘what is brand equity’ then simply put this is the value a brand adds to a business, shaped by how customers perceive it. This includes how loyal your customers are and the recognition and trust your brand...

Branding

How Brand Recognition Can Be Your Ultimate Sales Tool

Brand recognition is more powerful than you might think. When a customer recognises your brand whether that’s through your company logo, colour scheme, or tagline, it draws them into your brand without you actively selling to them. Think about McDonalds. They’re one of the greatest examples of strong brand recognition. You only have to see the golden arches...

Branding

The Ultimate Guide to Creating A Branding Checklist

Your branding checklist helps keep your brand on track. When creating a new brand or refining an existing one, the chances are, a lot of people will have a lot of different opinions. “Should we change the logo” “Is the strapline outdated” “I don’t like the colour blue” And it can be difficult to know who to listen to...

Branding

Your 10 Minute Guide to Defining Your Brand Values

You might have heard that you should be ‘defining your brand values’ but what does this really mean and how does this tangibly benefit your brand? There’s a lot of terms thrown around when you’re creating a new business or trying to improve an existing one, but brand values should be at the very core. Think about what...

Branding

Brand Identity Design Services: A Complete Guide For Growing Businesses

With marketplaces more competitive than ever, it’s never been more crucial for businesses to stand out from the crowd. A cohesive and well-defined brand identity is no longer a luxury, but an essential for any business that wants to grow. But what exactly is brand identity, and how can brand identity services help businesses to reach their goals? We...

Branding

What Is a Brand Story and How to Write Your Own

If you’re looking to connect more with your audience, you need to write a brand story. Humans thrive off connections as we’re emotional beings. This is often overlooked by brands who rely on hard sales tactics such as discounting, aggressive upselling, and scarcity pressure to get customers over the line. Whilst these might work initially (everyone loves a...

Branding • Marketing

Colour Psychology: Why It Matters and How To Make It Work

Do you know how impactful colour psychology is in design? Or how colour psychology in advertising really works? The truth is, you experience the impact of colours everyday. Most of the time, you won’t even realise that colours are influencing your behaviour, how you’re feeling, or how you perceive something or someone. In this blog post, we’ll...

Branding • Marketing

Understanding Your Brand Positioning: Why It Matters & How To Get It Right

Brand positioning is a crucial element to help you set your business apart from your competitors and also make your brand more memorable. The brands with the strongest brand positioning have become so recognised, that you think of their brand almost immediately. We’ll dive into how some of the biggest brands in the world have conquered their marketplace through...

Branding

5 Mistakes To Avoid When It Comes To Logo Design

Knowing what logo design mistakes to avoid is key to ensuring you’re happy with the final design. Your logo forms a huge part of your brand so it needs to be right. Whilst it’s not your entire brand (which people can fall into the habit of thinking), it is one of the most recognisable parts of it. This...

Branding

Your Guide To Brand Awareness Marketing

Brand awareness marketing can be the difference between someone choosing your brand, or being swayed by your competitors. Some of the most established and long-lasting businesses are long-lasting because they invest in Brand Awareness Marketing. Think of a fizzy drink you might buy from a shop or restaurant. I bet I can guess it correctly in just three attempts. You...

Branding

How to Design Product Packaging That Makes People Want to Buy

If you’re wondering how to design product packaging that stands out on a shelf, then you’re not alone. When you’re selling a product, the way the packaging looks is key. This can be the difference between someone choosing to buy it, or putting it back on the shelf and spending money on your competitors instead. Regardless of...

Branding

What Is Brand Tone of Voice & How to Define Your Own

Your brand tone of voice is probably more important than you’ve realised. Or perhaps you’re not too sure what your brand tone of voice is and it’s become muddled along the way. Whatever the case, we’re exploring the topic here, helping you craft the way you speak and interact with your audience. Ever person who works...

Branding

Why Is Brand Identity Important and How to Develop Your Own

If you’re wondering ‘why is brand identity important’ then keep reading. When building your business, you need to think about how you want to portray your brand to the world. You need to consider the perception that you want your customers to have as this is going to decide whether or not they buy from you. For example: Do...

Branding

Rebranding Checklist: How to Get Your Rebrand Right

A rebranding checklist helps you get one of the most important changes you can make to your company right. Rebranding is no easy task, especially if you’re undergoing a full rebrand (something we’re covering in further detail below) as companies have so many different channels and assets to consider. It’s not just the obvious things such as...

Branding

What Are The Advantages of Branding?

If you’re wondering ‘what are the advantages of branding?’ then this is the blog post for you. Whilst you probably know what branding is as a concept, you might be unsure about the tangible benefit it brings your business. There’s often a misconception that branding is fluffy, visual, and ‘nice-to-have’ rather than a strategic tool which is vital...

Branding

Choosing Your Branding Colours: A Beginner's Guide

Colour is all around us. We’re drawn to it, and it makes us think about the meaning behind certain colours. Some brands choose their colour palette to set the mood of their products or even the brand itself. Does the colour of your clothes and accessories mirror how you feel or how you want to project yourself? Brand designers...

Branding

5 Ways to Boost Your Brand Reputation

Brand reputation is crucial to the success of your business. Whether you’re planning to expand your business into different markets or if you’re a startup, having a good brand image boosts your business’ potential in more ways than one. After all, customers are willing to pay more money for a product or service from a company they see...

Branding

Why branding is the biggest investment you’ll make in business

Investing in your brand is arguably the biggest investment you will make in your business. Branding is the face of your business and the way that your customers / clients perceive it takes a lot of influence from your brand aesthetic. Considering that your branding influences the way people identify with your business, surely, makes it worth investing in. To create...

Branding

Choosing Your Logo: Play It Safe Or Stand Out From The Crowd?

A logo is the visual representation of a business, it incorporates everything a company stands for and forms this into a simple, easily identifiable shape or image. While a logo might seem like a small consideration but for businesses looking to create a significant brand identity, a well-designed logo is crucial and can make a huge difference. Realistically a logo...

Branding

The Importance Of Creating Brand Guidelines

It’s likely you’ve spent a great deal of time developing your website, creating the perfect message and building the perfect marketing strategy for your business, after all these are important elements to helping your business stand out, letting you build a brand that has an impact on your industry and your customers. However if you’re unwilling to...

Branding

3 Effective Ways To Increase Brand Awareness

There are thousands of brands out there, all looking for a place in the public eye and looking for business, often making it difficult for you to get your brands voice heard, especially for smaller brands looking to compete against larger, more popular organisations. So how do brands actually stand out? Is it through social media, advertising, events and even...

Branding

4 Simple Ways You Can Humanise Your Brand

Despite the obvious fact that your customers are people, there’s still so many businesses out there treating their customers like robots, using generic messages and corporate language in order to win over audiences. Unfortunately consumer trust is a huge factor in running a successful business and if your customers can’t see you as anything more than a faceless...

Branding

Effective Ways Online Brands Can Target Holidaymakers During The 5 Stages Of Travel

The travel industry has changed rapidly over the last 20 years, with an increasing amount of travellers and holiday makers looking online to book their trips. Offering more choices on where to stay, what to do and even how to get there all at the click of a mouse, the internet gives consumers a personal and efficient way to book their...

Branding

Why Brands Should Be Making The Most Of Live Streaming

Towards the end of 2016 it became hard to ignore the increasing popularity of live streaming, with live streaming apps become more widely used and even social media starting to include more live streaming features in their websites and apps, it’s safe to say that live streaming is likely to dominate the web throughout 2017. With it’s increasing popularity, it...

Branding

The Art To Loving Emojis: Everything Your Brand Needs To Know About Using Emojis

Emojis are everywhere right now, on our mobiles, on our social media, on clothing, they’re even being featured on homeware, while this new generation of emoji might seem new, emojis have been around a long time meaning there’s no reason your brand shouldn’t be aware of the power of emojis and how to use them. Billions of...