Despite popular belief that that email is outdated, email marketing should always be considered one of the most important elements in your digital marketing strategy, working as a fast, reliable and cost effective way of reaching out to both new and existing customers.
Email marketing allows you to create more personal and targeted messages that can help you build more meaningful relationships with your audience, helping you build up customer loyalty, as well as improving your response rates, engagement and boosting sales. If you’re unsure whether email marketing is right for you, then maybe it’s time to take a look at some of it’s biggest advantages before you begin.