One of the most important and often controversial decisions in business is whether or not to post pricing information on your website. There are many business owners out there who are willing to do whatever they can to keep pricing information off their websites, however maybe it’s time to change that line of thought.
There are many reasons why business owners may be hesitant to include pricing on their website but why we explain why this is a bad idea, here are the top 4 reasons why prices aren’t shown;
“It’s not done in our industry”
“My competition will see it and undercut me”
“Pricing is custom and changes for each customer”
“My prices could deter customers”
Sound familiar? If you’re worried that including prices will be bad for business then you aren’t alone, however have you considered some of the key reasons why you should include pricing?