The competition to be the number one result on Google is tough and with thousands of companies desperately trying to reach that position, you need to do everything you can to get there. That’s where Pay-Per-Click, or PPC, advertising comes in. Along with SEO, PPC is a great way to reach out to potential customers.
PPC can be beneficial for many reasons, however the main and most important reason is that it can lead to you being in the top 3 search results on Googles first page. This is a hugely important for your business as it’s likely that potential customers will only look at the first page of results and if you’re somewhere near the top then it makes it more likely that they will check out your business and will ultimately drive more traffic to your website.
Another positive of using PPC is that it makes it easier to target your ads to your target audience. With PPC, you can find out who is searching for what, the ability to find out the exact combination of keywords and ad text which work best mean you can alter your ads to reach more customers depending on what they may be looking for.
A PPC campaign can be set up in under two hours, this means that within an hour of setting up PPC your campaign could be activated and your company could be well on it’s way to Googles first page. Whilst it does usually take months for an ad campaign to really make a profit and you shouldn’t expect too much straight away, in theory it can generally begin making money and driving traffic within hours.
Ad scheduling allows you to select specific days and times that you want to run your ad, you may want them to only run during opening hours or you may wish for your ads to run only on a weekend, whichever it may be, with PPC you can schedule your adverts to run whenever you want.
You can even use PPC with a smaller budget, one big mistake many business owners make is thinking that you need to have a huge budget in order to make your PPC campaign a success. Whilst having a larger budget is somewhat of a benefit, if you target your ads in just the right way then you can still run a successful PPC campaign without spending all of your budget.
Pay per click advertising is one of the most important ways to market your business, a good PPC campaign can really be the making of your company. However, PPC can be complicated and before starting your own PPC campaign, it’s recommended you speak to a professional first, a poorly thought out and neglected campaign can be costly, so why not speak to one of our PPC experts today and get your business on the road to success.
