Terry de Havilland

View Website

Born in the 70’s, Terry de Havilland is a British, rock and roll fashion brand, known for their statement footwear. Almost 50 years’ later, their platform heels and statement boots continue to feature in the world’s top publications and in many celebrity’s wardrobes including Margot Robbie, Sarah Jessica Parker, Rita Ora & Anya Taylor Joy.

We originally collaborated with Terry de Havilland to improve their original, underperforming website. Once we resolved the issues on the original site, we built them a brand new site with elevated UX to support their growth.

Keeping international growth at the core of the design, we worked closely with the brand to identify key website elements to create a unique, smooth and enhanced shopping experience. From having a highly visual product showcase, to making it easy for shoppers to pick their shoe colour and size, allowing users to switch easily between shoe sizes in the US, UK, and EU, every step of the journey was considered.

To drive future growth of the new website, we now collaborate with Terry de Havilland on their Google Ads campaigns to drive their digital presence. Our main goals are to drive new customer acquisition, putting the brand at the forefront of users who are searching for the products that they sell, but might not be aware of the brand yet. Through dynamic ad campaigns, captivating content and strategic bidding goals, we’ve increased the brand’s online presence and driven new customer acquisition.

View Website

Project Goals

👠

Create a seamless shopping experience
🌎

Cater to shoppers across the globe
🚀

Elevate the growth of the brand

Optimising User Experience and Conversion

Providing an easy, positive user experience was a core aim of this project. Therefore to help users find the perfect pair of shoes, we provided niche specific filtering options where users can search for their specific size and preferred colours.

Furthermore, to increase conversions, the website lets users toggle between the different size options, making it easier to engage with their international audience who will be more likely to find exactly what they need quickly and effortlessly.

The Quick View function also allows users to get all the product details they need at a glance, including if their size is in stock. This retains their attention as it means they don’t have to leave the page, boosting the likelihood of them converting.

Whilst the website is simple in terms of design this is purposeful as it reflects the clean, sleek, aesthetic of the brand. This simplicity also aids in user navigation allowing users to seamlessly flow through the different pages.

Growing Their Digital Presence

We built a Google Ads strategy to elevate this 70's retro brand's digital presence across Search, Shopping, Display and YouTube. Our core focus was to acquire new customers who weren't familiar with the Terry de Havilland brand. This allows the brand to grow their customer base, increase sales and expand their reach across the digital landscape.

Our core strategy was to push their best-selling products, current brand collaborations and their seasonal sales. By segmenting these goals, we're able to understand what drives new customers to the website and generates consistent sales. By reporting on the top-performing products, the brand has more clarity than ever on what shoes resonate with new customers and how popular their collections are amongst non-branded audiences.

Results

111%

Increase In Revenue
223%

Improved Conversion Rate
116%

Increase In ROAS

“Discovery Design have recently rebuilt and improved our company's website. We have been so happy with the whole team, how efficient they have been and how they stuck to the deadlines. They are always there to lend a hand should any issues arise and I strongly suggest them to anyone looking for web developers in any capacity.” 👋

Josh Spurling

Terry de Havilland