Terry de Havilland originally approached us to help them fix their previous website which was underperforming. Our first priority was resolving the issues that existed on the old site, before building them a completely new site that provided a better user experience and continues to support their growth.
We worked closely with the team to identify what the new website needed to achieve, such as catering to an international audience, and being visually heavy to showcase the range of shoes available. We also made finding the right shoe and the right fit easy by including images of the heel size alongside clear returns and delivery information.
To support their international customer base, we developed a feature that allows users to switch easily between shoe sizes in the US, UK, and EU, ultimately leading to a better user experience. In turn, this has led to more revenue and our partnership with the brand continues to this day.
