As business owners and marketers we depend on search engines to provide search results that are based on their intention and authority. For your digital marketing strategy to be successful not only does your content needs to be valuable, but you also need to be able to trust that search engines actually understand searchers intent.
Search intent is the reason why people conduct a search. Why are they searching? Are they looking because they want an answer to that question? Are they looking for something specific? Or are they searching because they want to make a purchase?
Throughout the years Google has become much better at being able to determine the search intent of it’s users, something that is essential when it comes to making sure that relevant content is showing up for the intent of the audience.