It’s likely you’ve spent a great deal of time developing your website, creating the perfect message and building the perfect marketing strategy for your business, after all these are important elements to helping your business stand out, letting you build a brand that has an impact on your industry and your customers.
However if you’re unwilling to keep this consistent, keeping your graphics, message, logo and colours all in keeping with the same style you can cause yourself some problems, making your hard work with building your brand completely redundant and potentially causing your audience to doubt the consistency of your business as a whole.
This is why creating brand guidelines is so important, they allow you to document exactly how your branding elements, such as your logo, your colours and your fonts, are used within your website and marketing materials. Your guidelines act as just that, a flexible guide that helps your business maintain your personality and consistency.