Emojis are everywhere, in texts, in Facebook posts and even in the Oxford dictionary and now with more and more brands jumping on the emoji bandwagon, now could be the time to incorporate emojis into marketing.
Emojis aren’t a new thing by any means, introduced in 1999, these tiny images, ranging from smiley faces to flags to food, have well and truly come into their own in recent years, going beyond the world of texting teenagers to being used across many different platforms and many different age groups.
It’s important that brands fully understand emojis, what seems like the simple addition of funny little pictures to a post or email, could actually backfire hugely, still looking at you House of Fraser.