While you might think that building a your social media following and attracting an audience might feel like the hardest part of your social media strategy, one of the toughest jobs for social media marketers is finding a way to continuously create new and exciting content, that bring value to your audiences.
As a business it’s likely that you’ll be constantly be looking for new ways to humanised and built trust with your customers, as well as bring new content to users, which is why many brands are looking to focus on user generated content to provide audiences with valuable, relatable and unique content for social media platforms.
Thankfully there are plenty of ways out there for your business to encourage user generated content (UGC) giving you a great opportunity to offer a truly authentic experience to your audience in a way that speaks much louder than through content created solely by your business.