If you’re involved in marketing in any capacity, then you’re probably aware that there was a significant event that happened on Sunday 11th February. That’s right, it was the 2024 NFL Super Bowl. Hailed as one of the biggest sporting events in the world, the Super Bowl attracts a-list attendees, legendary half-time performers and over 100 million people tuning in at home. There’s also the matter of the actual game which saw the Kansas City Chiefs claim their fourth Super Bowl victory after defeating the San Francisco 49ers.
But what is fascinating about this sporting event is everything that happens outside of the actual game.
So here is your rundown of everything that happened at the 2024 Super Bowl (except anything that happened in the actual game).