There are plenty of businesses out there that simply do not understand the importance of blogging, with many seeing blogs as something that takes up additional time, money and manpower, without a huge amount of return. However blogging can be hugely beneficial for businesses, with even the biggest retailers and brands, choosing to utilise their company blog in order to achieve results.
With content marketing continuing to grow in popularity, blogging is quickly becoming one of the most valuable tools that businesses have when it comes to increasing audience engagement. But do they work for every business? If you’re still unsure as to whether your business should getting in on the blogging hype, then keep reading.
Blogs Drive Traffic
If you’re looking to drive relevant traffic to your website then a blog is a great way to do so. If your blog is featured on your website and you’re sharing your blog on your social media channels, you can encourage people to check out the rest of your website, including the services and products that you offer, increasing the chances of making sales, generating leads or simply growing your customer relationship.
Increased Authority
One of the best ways you can establish your business as an industry leader or as a figure of authority is through your blog, helping you stand out from the competition and improving how your audience view your brand. By posting valuable content that helps people resolve issues, gives advice or teaches them new things, you can offer ideas that will benefit your audience, making them view you as a trustworthy source for solutions and increasing the chances of people buying your products and services in order to achieve the best results.
Builds Relationships
Blogs are an effective tool when it comes to building a relationship with your audience, it shows that there is a more human side to your business, giving your business a voice and communicating with them in a more relatable way, which can be the perfect way to build trust, loyalty and a all round great relationship with your readers. Blogging creates conversations and starts discussions, letting your audience comment on and communicate with you about your content, not only building a relationship with your audience but also a sense of community.
Fuels SEO
Search Engine Optimisation is a big deal and is an important element in both web design and content writing, including in your blog. By having an understanding of what your audience or target audience are likely to be searching for online, you can begin to include relevant keywords within your blog content, helping your blog posts rank within Google search results, resulting in more people finding your business online. Google loves fresh optimised content, it’s one of the most important factors for SEO, so by updating your blog consistently, you can be ranking for relevant terms in no time.
While it might be hard to understand exactly how your business could benefit from blogging, with the above tips, you should be able to get an idea of just some of the important reasons why you should be utilising blogging within your website and within your business.
By being sure to offer content that is valuable for your audience and provides them with content that can be advantageous to them, you could be seeing a number of benefits from blogging in just a matter of months!
