For most ecommerce businesses, Christmas often means a significant increase in sales compared to the rest of the year, with 2017 being no different. The likelihood is you’re probably about to hit the busiest time of year, meaning it’s important that your website is working as well as it can be, in order to provide the best experience for customers.
From speeding up your checkout process to offering seasonal extras, there’s a number of ways you can optimise your shopping experience in the run-up to Christmas.