Gifs are nothing new, they’ve been around for decades, however their use is more popular than ever, with even platforms such as Twitter, Facebook and iMessage incorporated gif friendly software into their software, allowing people to easily and conveniently send gifs in the click of a button.
Originating way back in the 80s, gifs have come a long way from the iconic dancing baby gif, but why is it that we love gifs so much and why should brands be using them within their content marketing?