Pay Per Click advertising is becoming an increasingly significant form of digital marketing, one which has been continuing to develop and change in recent years, into one of the most valuable marketing tools your business could utilise.
With many pay per click experts trying to cling onto outdated practices and ideologies and due to PPCs increasing significance, come even more myths and misconceptions, ones that could be having an adverse effect on the online ads that are created, as well as negatively influencing how people view and understand PPC advertising.
In order to help you save money on your advertising campaigns, we’ve compiled a run down of some of the biggest PPC myths and misconceptions and how they can be avoided.