After the busy Christmas period it’s likely that in the new year you’re going to see a slight drop in traffic, leads and sales. With customers well and truly spent up, avoiding anymore excess spending in order to pay off Christmas debts or even worse, customers returning items that they don’t want or need, for online retailers the new year period can be hard.
However it doesn’t have to be this way, unless you’re selling Christmas specific items, there’s no reason you shouldn’t be as competitive in the new year than throughout Christmas.