Sports World

Following the successful redevelopment of the site we designed and built in 2020, we launched an even more refined version for the global brand SW.

Our partnership focused on revisiting the website’s design to better promote their exclusive services to sports and entertainment professionals, ensuring it reflected the premium brand positioning and highlighted their high-profile collaborations.

The updated site features a sleek, minimalistic design with dedicated sections to showcase exclusive interviews with their cover stars. Our primary goal was to prioritise content, working closely with the team to present it in a way that enhances the brand’s luxurious appeal and resonates with their core audience.

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Project Goals

🖥️

A sleek, modern website

🎨

Premium brand positioning

💪

Showcasing their quality content

Highlighting the latest content

SW wanted to improve their Media page which is one of the most viewed sections of their website. Previously, users could only see magazine covers and brief snippets of articles, but the new website now features full cover star articles which are directly accessible from the Media page. We also introduced an interactive, side-scrolling section at the top to highlight these articles.

Additionally, we updated the endorsements page to showcase names and testimonials from sports and entertainment figures such as Chris Brown, Leo Messi, and Jack Grealish.

To keep the homepage fresh from month-to-month, we added a section highlighting the month's feature article. This includes a unique image from the shoot and a teaser of the article, ensuring the site’s appearance changes with each new feature issue.