By now you should be aware of how important word of mouth can be for promoting your brand, your products and your services, acting as one of the most authentic and effective ways of marketing your business.
Influencer marketing is just another way of utilising influencer marketing, allowing well known social media and celebrity influencers to help promote your business through their own opinions, ideas and reviews, as well as helping your develop your relationship with your audience.
Unlike other forms of marketing, influencer marketing lets you focus on reaching out to a targeted audience, that relies on the opinion of others rather than through search engines and social media ads, helping you share your message to a wider, tailored audience.
With the rise in popularity of social media and video sharing platforms such as Instagram and Youtube, these days influencer marketing is everywhere and is continuing to grow even more everyday, which can make it a very tempting option for brands looking for new authentic ways of marketing to their target audience. However influencer marketing does have it’s risks and in a time where many are becoming more aware of sponsored posts and advertisements, there’s a lot you need to consider.
Know Your Goal
If you’re looking to generate a successful influencer marketing campaign, you need to know exactly what you’re looking to achieve, which is why it’s so important that you define your goals before you even begin. Every marketing channel needs to have a direction and influencer marketing is no different. Influencers can be great for a number of different reasons, working well when it comes to helping promote new products or events, as well as helping brands create content marketing campaigns. By settling on what your influencer campaign is meant to achieve, you can start your campaign as successfully as you mean to go on.
Know Your Influencers
There are thousands of influencers out there all with unique audiences and their own way of doing things. With so many people out there looking to work with brands and so many influencers for brands to choose from it can be tempting to work with those who seem relevant at the time without carrying out any research, however you should definitely learn about your influencers before you approach them. It’s a good idea to look at previous content or previous influencer work your influencers have done, looking carefully at their online presence and how they behave before you associate them with your brand.
Think About Relevance Not Numbers
There are a lot of people out there who will have tried influencer marketing in the past and not seen the results they wanted due to one specific reason, they’re working with influencers based on their follower count rather than their audience. It’s important when looking at working with influencers that you reach out to an audience who are likely to be interested in your business and your products, letting you connect with whatever you are looking to promote.
Brands are always looking for a new way to connect with their audiences and influencer marketing allows brands to do exactly that. With social media channels growing even more, there are more opportunities appearing for brands to work with influencers to generate more business. However before you start you should always carry out your research, save yourself time and money and get your business working with someone who truly represents your brand and your message.
