North East-based live action show Kynren is an award-winning, open-air spectacular that immerses viewers in re-tellings of British, historical events. Well established in the local region, Kynren collaborated with us on their Google Ads campaigns to grow their presence across the UK.
We crafted strategic ad campaigns that leveraged captivating content, engaging ad copy and hand-picked locations to target people who are interested in these types of shows, but might not have heard of Kynren.
We built strategic campaigns that targeted hand-picked areas in the UK to build awareness and drive ticket sales for the Kynren shows. By providing each location with their own campaign, we're able to spend budgets more efficiently, dynamically adjusting these when we see opportunities to maximise on demand.
We also wanted to measure how each location behaves, not naive to the fact that these areas have probably not heard of Kynren before. Our strategy focused on building asset groups tailored to specific audiences, for example, Families and Children. This allowed us to test the same audiences across the asset groups and measure the difference in results across the different locations.
By segmenting locations by campaigns, we were able to tailor our bidding strategies to drive awareness and sales based on the data we leveraged for the specific area. This allowed us to understand user behaviours based on areas as well as audiences, creating a dynamic experience for users searching for shows like Kynren.
Our dynamic, location-first Google Ads strategy targeted users who were actively interested in shows like Kynren, even if they aren't familar with the show or brand. Our ongoing testing allowed us spend efficiently, target effectively and grow Kynren's presence across the UK.
79%
Increase In Clicks
400%
Increased Click Through Rate
22%
Reduction In Cost Per Click
