GBGS

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The Great British Groundscrew were in need of a fresh website to reflect their new, bold brand. Our expert team created a design that complimented the style of their new photo and video content to better present their work.

Additionally, we implemented a 3D-rendered ground screw that plants into the footer, pushing the boundaries of how we visualise the product and bring it to life.

To improve the site’s visual appeal, we incorporated elements such as a map view on the Installer page, allowing users to easily locate and contact available installers. This feature was customised with the new brand colours to maintain a consistent brand identity throughout the site.

Considering the fact the product is a disruptor in the market, serving as a cost effective, sustainable alternative to pouring concrete in the ground, we leveraged Google Ads and Facebook PPC campaigns to help generate leads and boost brand awareness.

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Project Goals

Improve click-through rate
Drive more conversions
Align the new brand & identity

A visually engaging, dynamic website

The product is unique in that it provides an alternative base to pouring concrete in the ground, which is time consuming, costly, and harmful to the environment. With this in mind, we wanted to show the capabilities of the product by making the website more visually appealing as well as educational.

Alongside the 3D rendered screw, we also featured more video and imagery content which helps bring the site to life. Once concept involved using a “Bento Box” style layout which allowed us to present a collage of images, highlighting the products and services available.

Encompassing clear, bold testimonials enabled us to confidently present previous success stories, build authority and trust with potential customers.

Results

99.6%

Increase In Clicks
2,650%

Increase In Conversions
68%

Decrease In Cost Per Click

Educating customers through PPC Campaigns

As the Ground Screws are a disruptive product, the ads strategy had to be multi-level.

We had to focus on educating and informing users about the benefits of the product, capturing customers who were looking for related terms such as screws or foundations but were not necessarily aware of Ground Screws.

From this, we could suggest the product, highlighting its key features such as the time saving element and being better for the environment. We used a combination of Search, Video, Display, and Facebook Ads to get the product in front of the right people regardless of where they were accessing information.