Buyline is a retail finance provider that enables businesses to offer online loans to help customers manage their purchases. Unlike other providers, Buyline focuses on longer-term loans spanning 3, 4, or 5 years.
Before partnering with Discovery Design, Buyline could only offer financing in physical stores, such as for cars or furniture, where customers would manually fill out applications in person.
By working with us, we developed a custom solution that simplifies finance applications, expanding Buyline’s reach to a wider range of brands. Customers can now add items to their basket and seamlessly complete their finance application on the Buyline website where they can view different payment plans and see a breakdown of the figures. We also optimised the design for mobile, allowing users to complete applications on the go.
Essentially we’ve helped transform a traditional finance company into a key digital player, allowing different brands to lend online in a fully automated process.
