Love it or hate it clickbait has become a huge deal in recent years, becoming yet another tool used by marketers and businesses to try and generate interest. These days no website is safe and it seems like nobody is above resorting to clickbait articles, titles and imagery to help encourage people to click on their links.
With so many opting to use clickbait within their content marketing and with many sites thriving on publishing clickbait content, should you be doing the same?