Personalisation was once much simpler, usually consisting of simple techniques such as including your customers name on your website and emails in order to reach out to them personally and develop a relationship with them. However, in recent years personalisation has become much more advanced, allowing for deeper customer relationships with more meaning, that can encourage more leads and sales, as well as encouraging engagement.
As new technology continues to change the way the consumers receive and absorb information, meaning the possibilities that marketers now have to rapidly grow are increasing. But why is personalisation so important and how can brands and marketers approach personalisation in a way to benefit them?