Stock photos are everywhere online and are used widely by both big brands and small brands alike. From marketing campaigns to adding additional content to websites, when stock images are used correctly they can work effectively in helping engage audiences, establishing your message and can be an effective way to pad out your content.
Despite often being viewed as cheesy or unnecessary, in reality, stock photography isn’t as bad as we’re led to believe, stock photography can be both interesting and compelling. With a little bit of knowledge and understanding about how you should and shouldn’t be using stock photography, you could be making the most of stock imagery in no time.