As technology, design, expectations and trends change over time, a website redesign allows your business to remain trendy and competitive in the ever-growing online marketplace.
However, while a redesign is an essential task, it can present certain risks, especially from an SEO, or Search Engine Optimisation, perspective. Failing to take the correct SEO precautions can lead to search engines potentially no longer view your website as an authoritative site, a site which no longer has the answers to relevant queries.
Losing your search engine rankings can see you generating less traffic, fewer leads and ultimately less sales, something no business wants to risk.
Knowing the potential risks to your SEO may help you avoid making any mistakes that could cause damage to your organic search engine traffic. So let’s take a look at the key website redesign mistakes that can cause SEO disaster.