26th May 2016

Multichannel selling – The only way to expand?

In todays competitive ecommerce environment, it’s becoming increasingly difficult for smaller businesses to compete against large businesses, however there is hope and it comes in the form of multichannel selling.

Rather than selling through your website alone, you can also selling through online marketplaces such as Amazon and Ebay in order to increase profits and conversions. Multichannel selling is a way of not only increasing your revenue but can be a powerful method in growing your entire business overall.

The benefits of multichannel selling 

With the evolution of online sales, there are a number of reasons why businesses decide to opt for multichannel selling, here’s a run down of the three most important:

Aquire new customers

The most obvious benefit of multichannel selling is that it allows you to reach out to customers who use certain marketplaces to buy their items. There’s people out there who will only shop on the likes of Amazon, the idea of buying an item from your website, never crossing their mind. Offering this audience the opportunity to buy your products on their preferred platform means you’re likely to reach out to brand new customers, who would’ve never found you before. Ultimately the more avenues people have to get your products, the more new customers you’ll eventually receive.

Grow your brand

Selling through multiple channels allows you to expand your brand. Featuring your business on different platforms means that not only will more people be aware of your products but also your company as a whole. Multichannel selling is also a great way to create an awareness of your brand. If potential customers see you selling on different platforms, especially established platforms, it can make your brand look not only more trustworthy but also can look more professional. 

Better understanding of your customers

In retail, knowing your customer is the key to success. Knowing what device your customers are shopping on, the average age of your customers and where they’re shopping from are important nuggets of information, which allow you to get a better understanding of your customers and how they shop. Multichannel selling allows you to not only collect a wider range of data from different customers but gives you the perfect opportunity to get a bigger picture of your business overall. 

To grow your business you need to utilise multichannel selling, with the right tools in place there’s no reason why you can’t expand your business and generate even more success!

Article By
Sarah Seymour,
Published: 26th May, 2016
Categories: Ecommerce

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