Although higher click-through rates or more clicks and more conversions may look great on a report, whatโs really important is that your clicks and conversions are from the right people. Unqualified conversions will not cut it. This is why you want to make sure that you are targeting the correct audience for conversions.
You can do this by using the right keywords and writing ad copies to filter out any irrelevant people. However, this can limit clicks to the potential customers you really need. In order to prequalify your PPC ad traffic, you should look to discourage users that you donโt really want or need your service in order to deliver a better ROI.
Here are three ways to prequalify your PPC ad traffic: