19th Jan 2016

How ecommerce is the key to successfully expanding your business

It’s 2016 and the way we shop is changing, no longer is it necessary to get in your car or hop on the bus to go and buy whatever you need, now purchasing an item is as easy as opening your browser or unlocking your phone. With online sales set to soar in 2016, now is the perfect time to think about starting up an online store for your business.

There are a number of reasons why selling online is important for your business. One of these key reasons being that if you’re wanting to reach out to a larger customer base, selling online gives you the best opportunity to do so. In 2015, 86% of people in the UK had access to the internet at home[1]. Given that this number is growing daily, just think about how many people your business could reach! 

Selling online gives you the opportunity to provide better customer support. In the past if a customer had a problem, they would have to come back to the shop to speak to someone about it. Now with the internet, it’s as easy as sending an email or posting a comment on Facebook to speak to someone. This ultimately can really help build a great customer relationship. 

In fact, selling online offers many ways to build up a customer relationship. An ecommerce website lets you observe your customers buying habits so you can get an idea of what they are buying and when. This allows you to provide deals and offers that are made to suit your customers and will hopefully encourage them to come back to your store. 

We’re all aware that social media now plays a significant part in everyday life, but it also plays a huge role in how you run your business. Featuring social media on your ecommerce website can allow customers to follow your social media accounts to keep up to date with any news, offers or updates you might want to let your customers know about.

Starting an ecommerce business is now easier than ever, and with the right help and advice your business could be well on it’s way to success! Sound good? Why not call and speak to one of out ecommerce specialists today, what are you waiting for? 



[1] – http://www.ons.gov.uk/ons/rel/rdit2/internet-access—households-and-individuals/2015/stb-ia-2015.html



Article By
Sarah Seymour,
Published: 19th January, 2016
Categories: Ecommerce

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