A few months ago soft drink giant Coca Cola launched it’s new “CokeTV” Youtube channel, in a bid to reach out and connect with “millennials” and whilst it’s another great example of how seriously big brands are taking influencer marketing, could it end up being a step in the wrong direction?
The channel, hosted by vloggers Dodie and Manny is a collaboration channel featuring various Youtube Vloggers and is Coke’s newest way of targeting the youth audience. Weekly short episodes focus on themes popular amongst young people such as gaming, sports, music, fashion and will see those involved take part in challenges and skill building exercises.
When it comes to marketing it’s fair to say that social media influencers are very rapidly closing the gap on even minor celebrities. From a brands perspective Youtube has so much more power than the likes of TV advertising when it comes to reaching large audiences.