With the increase in phishing scams, malware and overall cyber fraud, these days consumers aren’t willing to take the risk when it comes to shopping online and with so many options and comparability available, more people than ever are in know about online shopping and the potential risks that come with it.
While word of mouth reviews are great for small business, once you start looking at growing your business to new audiences, building trust becomes even more significant.
Convincing consumers to trust your website is essential, if your customers don’t trust that your website is secure they’re unlikely to feel confident enough to enter their card details and continue with a purchase.
But why is building trust so important?
There are a number of reasons you should be actively looking to build trust with your customers, from increasing sales to grow your business, after all, trust if what keeps your customers coming back!