22nd Nov 2016

5 Ways You Can Prepare Your Store For Cyber Monday

Cyber Monday is only a matter of days away, which means for online retailers you have a great opportunity to generate even more sales and reach out to new customers, just in time for the Christmas sales rush. 

As one of the biggest days for online sales, Cyber Monday is a global online sales event that allows online retailers to share exclusive offers and deals on their products, for one day only. With Cyber Monday growing in popularity and more and more ecommerce businesses looking to maximise their profits on the sales event, it’s important you get prepared. 

Whilst you might have been focusing solely on getting your ecommerce store ready for  Christmas, if you’re looking to cash in on Cyber Monday or even Black Friday then you need to act fast, luckily we’ve got 5 of the simplest steps for getting your website ready for Cyber Monday so you can really make the most of one of the most profitable times of the year.  

Have A Plan 

When it comes to getting prepared for Cyber Monday it’s important to have a plan ready. Spend some time choosing your products, your offers and your prices, this way you can be prepared for your customers before the promotions start, allowing you to adapt your sales strategy depending on your long term plan, rather than making up your sales plan as you go along.  

Make Sure Your Products Are All Available

Don’t forget to double check that all your products are available and in stock before Cyber Monday in order to make sure there is enough of your products available when the sales event starts. It’s also a good idea to get your products online early to ensure that there is enough time left for search engines to index your products in search results pages.  

Test Your Website 

With Cyber Monday comes an increase in your website traffic and if your website can’t handle this then it can cause a lot of problems. In order to deliver the best customer experience you need to test your website to make sure that it can not only handle an increase in the amount of traffic but also that everything is working fine and loading correctly.  

Decorate Your Site

There’s no point having a Cyber Monday sales event if your website doesn’t tell anyone, don’t forget to include graphics, images and copy that shows your customers not only that you’re participating in Cyber Monday but also shows what your offers are. Much like a brick and mortar store needs a window display and point of sale displays, your website needs to show people exactly what they can expect from your sale.  

Don’t Forget Marketing 

Don’t forget to build hype around your Cyber Monday event by marketing your event in the weeks and days leading up to it. Through your email marketing, social media and blog you can tell customers all about what they can expect from your business and from your promotions. There’s no point in having a Cyber Monday event if your customer don’t have an idea about it, marketing is everything so make sure you’re utilising it. 

This year Cyber Monday falls on the 28th November, meaning that there’s only a matter of days to fully optimise your website. Whilst this may seem like a limited amount of time, with these simple steps, getting your ecommerce store ready for Cyber Monday should be a breeze, letting you focus on increasing your audience, building your customer base and ultimately generating even more sales.

Article By
Sarah Seymour,
Published: 22nd November, 2016
Categories: Ecommerce

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